Simone is a UI/UX researcher and associate professor at Masaryk University with a focus on human-computer interaction and games user research. She is especially enthusiastic about the design and evaluation of games with a purpose, gameplay visualizations, and playful approaches, e.g., for VR/MR/XR, training, and esports. She published over 100 publications in international conference proceedings and journals. Simone has received or has been nominated for several awards for her work on games.